Easy Does It: Open House Success Starts with Simple Preparations. There is a science to having a successful open house. But it doesn’t require a PhD in human psychology. While your real estate agent can help, there are a few things you can do to enhance your open house efforts. Clean top to bottom. The first thing guests of your open house will notice is whether or not the home is clean. A dirty home equals a less valuable piece of property. Your best bet is to hire a professional cleaning service to do a one-time deep clean of the home. Estimates that most homeowners can expect to spend between $100 and $200 to hire a professional cleaning service. It’s an inexpensive way to ensure your home is in its best condition. Remove pets. Your dog might be your best friend and a beloved member of your household,but your house is not a home anymore — it is a sellable asset.
When your home is on the market, your pets become a liability. Not only do they pose a potential threat to unexpected visitors, but also they can be distracting and can leave a lingering odor that even the most enthusiastic buyer can’t ignore. Offer an indulgence. The human brain is wired to embrace scents that evoke a sense of comfort or pleasure. Fragrances such as citrus, vanilla, and cedar are not distracting and can be a boon to your open house, according to US News & World Report. But perhaps even more inviting is the smell of warm cookies and fresh coffee wafting through the air. Not only do these scents make your home feel comfortable, but your buyers will enjoy having a cup of Joe and a sweet treat while perusing your property. When it’s time to make an offer, they’ll have better memories of the home if they associate it with the positive feelings that go along with something as simple as coffee and a cookie.
Trim the trees. The inside of your home may be a priority, but if the outside looks bad, your open house visitors may perceive the overall condition of the property as poor. A few days before your open house, take some time to spruce up your landscaping by trimming the trees and bushes, cleaning up the flower beds, and planting a few seasonal flowers for a pop of color that will make your home stand out. Curb appeal is essential to successfully selling your home. Better Homes & Gardens offers more easy landscaping ideas in this post. Make it inviting. While you don’t want your home to look “lived in,” you do want to look livable. Leave a few subconscious messages around the house that it’s an inviting place to relax and unwind. You might, for instance, place a few unlit candles and designer bath products in the bathroom, lay a comfortable blanket and good book out on the couch, or leave attractive place settings on your outdoor furniture to highlight the benefits of the home’s recreational areas.
Dim down the decorations. If you’re planning an open house throughout holiday season, you’ll need to consider your holiday decor. The National Association of Realtors explains, “Tasteful decorations can be an asset to a sale…” Be careful not to overdo it and focus on less distracting color combinations, such as green and white instead of oversaturating your home with green and red.
Let there be light. Your home’s lighting will play a role in how people perceive the property. Lots of natural light makes even small spaces seem roomy. Open the curtains and allow the natural light to do its job. The two key things to remember are that your home should be both clean and comfortable. Potential buyers should want to linger. The longer they stay, the more emotionally attached they’ll become and the better chances you will have of receiving an offer soon after you’ve closed the doors to your open house.